Ethics & Sustainability

ETHICS & SUSTAINABILITY

We all have a responsibility to protect our planet and our people. As a start-up fashion brand, FéRí feels, even more so, the need to do things the right way from the beginning. It takes all colours to make a rainbow and we embrace the beauty and strength that comes from diversity across race, gender, age, religion, identity, culture and experience.  At FéRí, we love and value our community of FeRifolk.  As we grow, we are continually learning ways to celebrate this positivity across the business and we value all you have to say to help us do better with inclusivity.

We show our commitment to our responsibilities by being transparent in what we do:

LIMITED QUANTITIES MADE

FéRí items are created in tiny batch quantities. In order to keep our promise to the authenticity of our products, we do not engage in mass production. We create unique and memorable pieces, designed to be loved and to endure.

TRANSPARENT SUPPLY CHAIN

At FéRí we are committed to tracing the entire supply chain for each of our garments to ensure it’s fairness and sustainability. Everything is designed and hand-painted in Ireland . A large percentage of our collection is made in Ireland locally using local raw materials and end-of-supply vintage materials. The remainder of the collection is manufactured ethically in India. The factory that has been audited and is SEDEX approved*, guaranteeing workers have a fair wage and suitable working conditions.

*SEDEX (sedexglobal.com) is one of the world’s leading ethical trade service providers, working to improve working conditions in global supply chains. They provide practical tools, services and a community network to help companies improve their responsible and sustainable business practices, and source responsibly.

CERTIFIED ORGANIC & NATURAL FIBRES

FéRí designs are made using re-claimed surplus Vintage Fabrics or 100% natural fibres (Organic Cotton, Silk and Irish Linen). Natural fibres are biodegradable, unlike polyesters and other petroleum derived and plasticbased fabrics which shed particles into the water system and do not decompose over time, often ending up in landfill. Organic Cotton is a vegan product made from natural seeds and has a low impact on the environment. It is grown without the use of toxic pesticides and fertilisers. Instead it uses methods and materials that replenish and maintain soil fertility and ensure a safer working environment for the farmers and manufactures. All of the organic cotton we use is part of the Better Cotton Initiative* (BTI) and is Global Organic Textile Standard (GOTS) certified. (see more below)

The Better Cotton Initiative (BCI) — is a global not-for-profit organisation and the largest cotton sustainability programme in the world. It aims to transform cotton production by developing Better Cotton as a sustainable mainstream commodity.

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres. It ensures the organic status of textiles from the harvesting of the raw materials, through environmentally and socially responsible manufacturing, all the way to labelling in order to provide credible assurance to the consumer.

SURPLUS AND VINTAGE TEXTILES

FéRí aims to be a no-waste company and we recycle and repurpose the fabric we can’t use. We constantly ask where? and why? something is made, and by whom? End-of-roll fabrics, destined for landfill, are given a new lease of life with our limited-edition styles handmade in Ireland. A collage of Vintage and Irish textiles are combined to create unique pieces that embody and continue the story of the brand.

#bepartofthestory

SLOW-FASHION MOVEMENT

‘Slow Fashion’ production ensures quality materials and manufacturing are used to lengthen the life cycle of a garment. FéRí pieces are designed slowly and mindfully using natural and re-purposed fabrics-silk, linen and organic cotton to create quality timeless pieces. We do not align with fast fashion trends that change weekly. Instead we create limited -edition styles only available in small quantities that are made to be cherished. We encourage our FéRí folk to invest in clothes they love and when the time is right, customise or pass them on to continue their cycle.

#wearcaremendlend

VINTAGE & SECOND HAND

At FéRí we are obsessed with vintage oddities. Our pieces are best worn styled with something you already own and love -whether that is  a pre-loved vintage scarf, vintage jeans or a statement hat and favourite lip colour.

#wearcaremendlend

BE PART OF THE STORY

At FéRí we are interested in the story of clothes, where they have been and where they are going. In keeping with our commitment to a circular economy, We encourage our FéRí followers (#ferifolk) to wear, look after, re-wear and when the time is right, pass on their FéRí pieces. Ready for a change? Customise or alter your preloved FéRí Piece and post a picture of your work, tag us @ferifolk and #wear-care-mend-lend, and we will give you 10% off your next order! We invite you to be part of the story.

# ferifolk
#wearcaremendlend
#bepartofthestory

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