The FéRí Story


Feri by Faye

FéRí embodies modern nostalgia in a collage of Art , Fashion and Heritage.

Our vision is to create beautiful energetic and thought-provoking clothes for cool individualistic women (#ferifolk ) around the globe who want to feel connected. Vibrant colours and hand-painted prints are designed in retro-inspired silhouettes. Each piece is mindfully made using natural organic fabrics and vintage textiles.  Wear. Care. Mend. Lend.


FéRí was born out of a love of making things. Growing up on a farm in Ireland surrounded by antiques, salvaged and re-purposed furniture, the importance of being creative and resourceful was instilled in my sisters and I. Unlike a new roll of fabric, pre-loved textiles evoke in me a sense of nostalgia and curiosity of their history, their story. FéRí pieces are an evolution of these stories, capturing the energy of old and new.

Sustainability is sewn into the roots of everything we do. We deconstruct traditional textiles and pre-loved vintage clothing to inspire our designs. Everything is designed in our studio in Wexford, Ireland, including all of our original prints which are hand-painted. The collections are hand-made in tiny Limited Edition quantities both locally in Ireland and with an ethically-accredited manufacturer in India. We are very particular about our design and production process so we travel to India to work closely with a small family run factory. We design slowly and mindfully, to create vibrant and imaginative pieces that are made to be cherished and passed on.



Faye Anna Rochford is the founder and director of FéRí.  She graduated in 2009 from Ireland’s National College of Art and Design (NCAD) with a BA Fashion Degree and has worked in the fashion industry for ten years in Dublin, London, Paris, New York and Philadelphia. Her experience includes time spent at ethical fashion initiatives Re-dress and Andrea Crews, Diane Von Fürstenberg(DvF) , Philip Treacy, Bora Aksu and commercial powerhouse Primark. Most recently Faye was a designer at the iconic Freepeople in Philadelphia, a position she left to return to Ireland to become a mother and pursue her dream of creating FéRí.

Feri & co by Faye

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