The FéRí Story


Feri by Faye

FéRí is a vibrant and imaginative clothing brand born out of creativity and nostalgia, designed to bring joy to the wearer. 



FéRí is a brand created from a love of making things. Growing up on a farm in Ireland surrounded by antiques, salvaged and re-purposed furniture, the importance of being creative and resourceful was instilled in my sisters and I. Unlike a new roll of fabric, pre-loved textiles evoke in me a sense of nostalgia and curiosity of their history, their story. FéRí pieces are an evolution of these stories, capturing the energy of old and new.

Sustainability is sewn into the roots of everything we do at FéRí but we are only at the beginning of a journey to achieve our goals .  See more about the responsible choices we are making today over on our ‘Responsibility and transparency page’.

Everything is designed in our studio in Wexford, Ireland, including all of our original prints which are hand-painted in house . We deconstruct traditional textiles and pre-loved vintage clothing to inspire our designs. The collections are hand-made in tiny  quantities both locally in Ireland and with an ethically-accredited manufacturer in India. We are very particular about our design and production process so we travel to India to work closely with the small family run factory. 

We design slowly and mindfully, to create beautiful energetic and imaginative clothes for individualistic women (#ferifolk ) around the globe who want to feel connected and be part of our story.

Wear. Care. Mend. Lend.



Faye Anna Rochford is the founder and director of FéRí.  She graduated in 2009 from Ireland’s National College of Art and Design (NCAD) with a BA degree in Fashion Design. Faye has worked in the fashion industry for ten years. Her experience includes time spent at ethical fashion initiatives Re-dress in Dublin, Andrea Crews in Paris, Diane Von Fürstenberg(DvF) in New York, Philip Treacy -London, Bora Aksu -London and commercial powerhouse Primark in Dublin. Most recently Faye was a designer at the iconic Freepeople in Philadelphia, a position she left to return to Ireland to become a mother and pursue her dream of creating FéRí.

Feri & co by Faye

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