The FéRí Story


Feri by Faye

FéRí is a slow fashion brand born out of creativity and nostalgia, designed to bring joy to the wearer. 


THE STORY- FéRí by Faye Anna

Creating FéRí came from my love of making things and my desire to be hands on with the creative process. I have always been a keen collector of vintage fabrics, clothes and trinkets. I am interested in the story associated with pre-loved treasures, they have been a constant source of inspiration in my career and life. I grew up on a farm where I was surrounded by antiques, salvaged and re-purposed furniture so the importance of being creative and resourceful are values that were instilled in me and my sisters from a young age and reflected in my designs today. 

We believe in responsible fashion and we commit to being fully transparent in all the decisions we make across our brand.  Our collections are designed in an array of colourful prints and embroideries which I hand-paint and draw in the studio in Wexford. Every FéRí piece is made using natural, certified organic fabrics or dead-stock  and re-purposed textiles. The collections are hand-made in tiny quantities both locally in Ireland and with an ethically-accredited manufacturer in India. 

FéRí pieces capture the energy of old and new, designed for those who want clothes they can love wearing, cherish and eventually pass on.

Wear. Care. Mend. Lend.


Faye Anna Rochford is the founder and director of FéRí.  She graduated in 2009 from Ireland’s National College of Art and Design (NCAD) with a BA degree in Fashion Design. Faye has worked in the fashion industry for ten years. Her experience includes time spent at ethical fashion initiatives Re-dress in Dublin, Andrea Crews in Paris, Diane Von Fürstenberg(DvF) in New York, Philip Treacy -London, Bora Aksu -London, . Most recently Faye was a designer at Free People in Philadelphia, a position she left to return to Ireland to become a mother and pursue her dream of creating FéRí.

Feri & co by Faye

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