The Feri Story
FéRí is a slow fashion brand born out of creativity and nostalgia, designed to bring joy to the wearer.
‘The concept for FéRí came from a love of making things combined with a desire to create and own unique and beautiful clothes. I have always been a keen collector of vintage fabrics, clothes and trinkets. I am interested in the story associated with pre-loved treasures, they have been a constant source of inspiration in my career and life. I grew up on a farm where I was surrounded by antiques, salvaged and re-purposed furniture so the importance of being creative and resourceful are values that were instilled in me and my sisters from a young age and reflected in my designs today.
I believe in responsible design and we are committed to being transparent in the decisions we make across our brand. FéRí collections are designed in an array of colourful prints and embroideries which I hand-paint and draw in the studio in Wexford. Every piece is made using natural certified organic fabrics or dead-stock and re-purposed textiles. The collections are hand-made in small batch quantities both locally in Ireland and with a certified manufacturer in India. ‘
FéRí pieces capture the energy of old and new. We design for like-minded folk who want clothes they truly love and have an emotional connection to. They have a desire to take care of their FéRí pieces and cherish them with a view to eventually passing them on and continuing their story.’
Wear. Care. Mend. Lend.
Faye Anna Rochford is the founder and director of FéRí. She graduated in 2009 from Ireland’s National College of Art and Design (NCAD) with a BA degree in Fashion Design. Faye is member of The Council of Irish Fashion Designers, The Design and Crafts Council of Ireland and Acorns 7. She has worked in the fashion industry for ten years. Her experience includes time spent at ethical fashion initiatives Re-dress in Dublin, Andrea Crews in Paris, Diane Von Fürstenberg (DvF) in New York, Philip Treacy -London, Bora Aksu -London. Most recently Faye was a designer at Free People in Philadelphia, a position she left to return to Ireland to become a mother and pursue her dream of creating FéRí.